Hi, I’m Simone Wu. Writer. Editor. Storyteller.
From corporate content strategy to children’s books, I craft stories that connect across cultures and industries.
With 20 years of experience creating content for global brands, magazines, and audiences across 12 APAC markets, I bring a rare combination of strategic thinking and storytelling craft to every project.
What makes me different
Multi-market expertise: I understand cultural nuances across 12 APAC markets, from Singapore to Tokyo to Sydney.
Full-spectrum capabilities: From conceptualising video campaigns to ghost-writing Forbes articles, I handle projects end-to-end — survey design to final social posts.
Voice versatility: My writing seamlessly shifts from lifestyle magazine features to C-suite communications, consistently aligning with your brand’s tone and audience needs.
Data storytelling: I transform raw research and market insights into compelling narratives that drive business results.
What I Offer
Content Strategy & Writing: Copywriting for campaigns, editorial services for reports and publications, and content strategy across multiple markets.
Research & Reports: Transforming data into compelling narratives — from talent trends reports to white papers that drive business decisions.
Executive Communications: Ghost-writing for thought leadership, speeches, and C-suite messaging that resonates across cultures.
Beyond client work, I’m developing children's books and romance novels — the same storytelling expertise, different worlds.
Ready to work together?
Let’s discuss how strategic storytelling can elevate your brand.