Services

With 20 years of experience in writing and editing across magazines, publishing, and APAC-wide corporate content, I help brands and businesses find the right words to connect with their audiences. From lifestyle storytelling to boardroom speeches, I combine editorial creativity with business insight to deliver content that sells, inspires, and informs.

Writing & Editorial Services

Business & Corporate Writing
Professional writing that gives your brand authority and credibility.

  • Thought leadership articles (including ghostwriting for executives)

  • Industry reports, workforce reports & salary guides

  • Press releases, case studies & client success stories

  • Company newsletters & internal communications

Marketing & Brand Copy
Words that build trust and drive action.

  • Website & landing page copy

  • Email marketing campaigns (B2B & B2C, lifecycle & festive communications)

  • Social media copy across platforms

  • Advertorials & sponsored content

  • Product descriptions & brand messaging development

Editorial Content
Compelling stories for every platform.

  • Lifestyle, beauty & travel magazine articles

  • Online articles & blog posts

  • Feature writing & profiles

  • SEO-optimised content

  • AI-optimised content (structured for ChatGPT, Gemini, etc.)

Research & Data-Driven Content

Turning raw data into stories that resonate.

  • Survey design & questionnaire development

  • Data analysis & insight identification

  • Research-based content creation

  • Report writing from raw data

  • Infographic content development

Editorial & Production Services

Polished, professional content every time.

  • Copyediting & proofreading

  • Sub-editing & content review

  • Developmental editing (reports)

  • Content production management

  • Brand voice consistency & quality assurance

Specialised Communication Services

Clear, confident communication for senior leaders and sensitive moments.

  • Speech writing for executives

  • Ghostwriting for thought leadership (Forbes, LinkedIn Pulse, etc.)

  • Executive communications & CEO letters

  • Crisis communications (e.g. COVID reassurance)

  • Cultural celebration communications

  • Stakeholder interviews & information gathering

Digital & SEO Services

Content that’s discoverable and future-ready.

  • SEO content writing & optimisation

  • AI-optimised content creation

  • Social media strategy & copywriting

  • Email marketing strategy

  • Digital campaign development

  • Content performance analysis & improvement

Content Strategy & Planning

I don’t just write copy — I build frameworks that keep your content consistent and effective.

  • Content strategy development & implementation

  • Editorial calendar planning & management

  • Multi-market content localisation (12 APAC markets)

  • Cross-platform content planning

  • Campaign development from concept to execution

Video Content Support

Words and structure that make your videos work.

  • Video concept development & scripting

  • Storyboarding & production planning

  • Video content optimisation (SEO & performance)

  • Collaboration with videographers & editors to bring projects to life

Industry Expertise

I understand the nuances of writing across sectors, audiences, and markets.

  • Sectors: Recruitment & talent acquisition, lifestyle & beauty, travel & hospitality, FMCG & consumer goods

  • Markets: 12 APAC markets (Australia, Chinese Mainland, Hong Kong, Indonesia, India, Japan, Malaysia, Philippines, Singapore, Taiwan, Thailand, Vietnam)

  • Audiences: B2B and B2C, from C-suite leaders to everyday consumers

Work With Me

Every great project starts with a conversation. Whether you need copy that sells, edits that polish, or a content strategy that connects, I’d love to hear from you. Tell me what you’re working on — and let’s see how we can bring it to life together.