Brand & Corporate Content
A selection of executive communications, thought leadership, research reports and editorial content created for organisations across Asia Pacific.
Ghostwriting & Thought Leadership
I ghostwrite thought leadership for executives and subject matter experts – articles that carry their name, not mine. That’s the nature of the work, so the credits below are deliberately unnamed. Samples and references available on request.
• Ghostwrote LinkedIn Pulse articles for the APAC regional managing director of a global recruitment firm
• Ghostwrote LinkedIn thought leadership for a Hong Kong-based regional talent acquisition partner
• Ghostwrote Forbes Indonesia articles for the APAC managing partner of an executive search firm
Reports & Guides
Produced Michael Page Asia Pacific’s flagship Talent Trends reports and Salary Guides, creating data-driven narratives from raw survey analysis across 12 regional markets.
Page Executive + Michael Page Greater China 2025 C-suite Report
Michael Page Singapore Talent Trends 2025 Report: Compete on Clarity
Michael Page Singapore Salary Guide 2025
Michael Page Asia Pacific Talent Trends 2024 Report: The Expectation Gap
Michael Page Singapore Talent Trends 2023 Report: The Invisible Revolution
Michael Page Singapore Talent Trends 2022 Report: The Great X
Career & Hiring Articles
A selection of features written for Michael Page and Page Executive, brands under PageGroup, covering topics on career and hiring tips.
Page Executive
Strategies for HR Leaders to Align and Collaborate with the C-suite
Michael Page: B2B - For Employers
Workplace Ageism: A Top Concern Despite Lower Incidences Rates in Singapore
India’s Most In-demand Skills in 2025: What 1,300+ Employers are Prioritising
How to Make the Business Case for a Recruitment Agency Partnership
How to Hire to Improve Gender Diversity in the Workplace
Bridging the Expectation Gap: How Employers and Employees Can Match Their Priorities in 2024
Tech Job Seekers in APAC: Priorities Clash with Employer Offerings
The Role of Technology in Modern Secretary Careers: Adaptation and Advancement
Michael Page: B2C - For Employees and Job Seekers
Salary negotiation tips and strategies for new job offers
Collaborations via Editorial & Corporate Roles
I worked on numerous advertorials and sponsored features for leading global brands, including (but not limited to):
Beauty & Personal Care: Chanel, Amorepacific, The Estée Lauder Companies Inc., L’Oréal, Shiseido, Beiersdorf, etc.
Food & FMCG: Bulla Dairy Foods
Government agencies: Workforce Singapore, Singapore Economic Development Board
Direct Clients
Independent projects where I was engaged directly for copywriting, content strategy, or editorial services:
A DrBrand (ADB) Pte Ltd
Asian Beauty X
DBS Bank
Duprex Cosmetics
Shiseido
The Yoga School
Touch PR & Events